Michael Dillon
Resume
Executive Marketing Leader / Growth Agent
Mend – Remote | March 2021 – Present
Director of Enterprise Marketing
Directed both Marketing & Business Development departments for a B2B SaaS Healthcare platform. Manage all Demand Generation, Communication, Inbound & Outbound Strategies.
- Revamped the previous marketing strategy through implementation of an omnichannel advertising approach which led to a 150% increase in inbound conversions.
- Grew the founder & the brand following by over 20000 followers using micro-influencer strategy.
- Generated a 5781% ROI on content marketing focused on organic growth.
- Created a demand generation marketing machine that focused on an ABM marketing approach that built 3x pipeline growth within the first six months of taking the role.
- Orchestrated cross-functional collaboration with executive leadership team to conceptualize and implement a data-driven full-funnel strategy, resulting in a 200% increase in pipeline, with a 50% reduction in customer acquisition time, exceeding annual targets.
Fractional Chief Marketing Officer / Marketing Strategist
Consultant – Remote | March 2013 – Present
Acting as an outsourced marketing executive leader for clients, helping develop GTM strategies, transform marketing capabilities, and build teams to catalyze strong brand growth.
- Counselled different industries from Startups in FinTech SaaS to well established Pharmaceutical Automation companies on full-funnel marketing & engagement strategies, team building, MarTech stack, marketing automation, campaign optimization, data analysis, SEO & content needs, market research, brand consistency, personalization at scale, and advertising budgets.
- Crafted marketing budgets and staffing strategies, while setting up brands for successful marketing campaign launches with A/B testing for ROI analysis.
- Audited current digital marketing strategies & capabilities while advising and training staff on processes and advertising best practices.
- Established KPIs & funnel criteria to ensure marketing campaigns deliver expected results.
Head of Marketing
ROAR! Internet Marketing – Orlando, FL | February 2018 – March 2021
Acted as the guiding force behind all marketing department operations executed by a team of professionals implementing growth strategies for a portfolio of over 100+ marketing clients.
- Continued to evaluate and optimize marketing workflow, maintaining a careful balance between achieving deadlines and exceeding client expectations to retain and expand business with 98% of clients in B2B, B2C, Healthcare, and & DTC industries.
- Streamlined project allocation process by implementing a data-driven approach, resulting in a 25% reduction in resource allocation time and a 20% increase in project profitability.
- Managed the implementation of multi-channel marketing strategies, including digital and print campaigns, SEO, social media, content marketing, email marketing, and paid media.
- Spearheaded campaign performance analysis, measured CPL, CAC metrics, and discovered innovative lead generation opportunities; optimized campaigns, resulting in a 40% decrease in CPL and a 35% increase in lead volume.
Director of SEO
The Finance Marketing Roup – Albany, NY | April 2015 – January 2018
Drove the design/implementation of global & local marketing strategies for over 100+ clients to maximize returns from Paid Media, social media, SEO, Email Marketing, Link Building, and Content Marketing.
- Built the department from the ground up and continued to grow the team and achieve net new ARR with over 30% of graduates from training group classes as an add-on package.
- Opened new revenue generating pipelines and delivered 50+ presentations & webinars to large audiences, leading to many sales wins with existing clients to upgrade SEO packages.
- Authored and edited original content for multi-channel marketing tactics
- Led team of internal direct reports as well as external agencies/freelancers
Digital Marketing Director
Measurable SEO – Albany, NY | November 2013 – June 2016
Grew the Digital Marketing Department by 100%, while introducing key changes and enforcing strict guidelines to maximize the quality while hitting quotas. Focus on DTC, B2B, Pharmaceutical, Finance, Home Services, eCommerce
- Directed digital marketing, promotional and lead generation campaigns
- Managed content for corporate blog and social media accounts
- Orchestrated successful SEO & link building campaigns, securing partnerships with high-authority websites and influencers; Managed & trained a team that generated over 10000+ links.
- Performed market research and built competitive landscapes
Education
Bachelor of Arts in Communications & Philosophy, State University of New York – Albany
- · Honors & Awards: Dean’s List, Student Association Assistant Programming Director
Giant OS Leadership Development Program – GiANT Worldwide
Imparture Google Analytics Immersive – Imparture
Executive Community Member – Pavilion